Ep 15 - Combining Purpose and Profit with Yunus Social Business CEO Saskia Bruysten

Shownotes

I met Saskia a little under 10 years ago at a conference focused on social entrepreneurship and social business in London. She is one of those people you don’t forget in a hurry, and I’ve been following and admiring her work ever since. She is the co-founder of Yunus Social Business, a philanthropic venture fund that turns donations into investments in sustainable social businesses that provide employment, education, healthcare, clean water, and clean energy to over 9 million people around the world.

Saskia describes her purpose as “changing the powerful animal that is capitalism for the better.” The problems she is solving are big, messy and complicated, but her infectious passion for these issues is what carries her through.

In this episode, we talk about how Saskia came to work with Professor Yunus; and the thoughtful, type-A process she created to get there. We talk about the importance of combining profit and purpose in business, as well as advice she has for those who are interested in pursuing a similar path.

#PurposePlays from this episode:

Revisit your Purpose Statement annually. Once a year, remind yourself of your purpose and evaluate how you are or are not living up to it, and how you can recommit to this statement in the year ahead.
Don’t underestimate passion. If you choose to dedicate your career to a social cause, choose something you are very passionate about because it’s the passion that will help you stay focused and committed when the going gets tough (because it will).
Surround yourself with people who share your purpose. Whether it’s colleagues, employees, a mastermind, or a group of likeminded changemakers, these individuals can help re-energize and re-inspire you in moments you are struggling.
Make conscious choices. Once every few months, do the research to determine if there is a more sustainable alternative to the products you are using or buying. You don’t have to do this for every purchase, but focus on the items you buy a lot of.