Alexandra &


To give you a set of practical tools that you can start using today to get more out of your life.

At 23 years old, we founded our first company together. We had no track record, no investors, and no clients.

What we did have was each other, and enough millennial chutzpah to believe we could do anything we set our minds to.

Growing and running Purpose Generation has been incredibly rewarding, but after five years of helping Fortune 500 brands connect with their customers and talent in more purposeful ways, we had an aha-moment.

Perhaps it was inspired by the name of our company, Purpose Generation, or perhaps it was simply a reflection of the people we surround ourselves with, but friends and strangers alike were always coming up to us to talk about their own pursuit of purpose and the challenges they encountered along the way.

At first, we thought they may be confused: Purpose Generation helps companies discover their unique value proposition, not people. But then it hit us: what if we could apply the same principles and frameworks that we used with our clients to help individuals discover their purpose too?

That’s how Purpose Playbook was born.