DEAR READER,
I wrote this book for my 20-something self. I was working 16-hour days on the 19th floor of an office building in New York City. On paper, I was thriving. But in reality, I was miserable.
Why? Because I was living someone else’s dream. Instead of doing what brought me joy, I was doing what brought me external validation. Until one day, I realized that life was too short to waste on what ifs.
I co-founded a company dedicated to helping Fortune 500 brands build more purpose-driven products, services, and relationships with their consumers.
A few years into the business, I realized we had unintentionally developed a formula for purpose: a repeatable process that allowed companies to identify and articulate their “why”.
As a personal development junkie who had become disillusioned by the lack of practical advice on this topic, I couldn’t help but ask: What if we could employ the same principles to help individuals articulate and live out their purpose?
So, we created a workshop. It eventually turned into an online course, a podcast and now a book. I hope The Purpose Playbook gives you the tools and the confidence to design the life you are meant to live because we are all counting on you to share your gifts with the world!
“If you’ve been swimming in the deceptively warm waters of your comfort zone for too long or suffering the pain of jamming your heart and soul into a life far too small, this book is for you. Alexandra Cole helps us bust out of limiting beliefs and patterns to reveal the brightest unquenchable fire inside us: our life’s purpose.”
your path to purpose starts here…
More helpful tools for purpose-seekers
“Read this wonderful book not to find out who you are, but why you are and how you can become more of your true self. In these pages you will find a guide to living on purpose, with Alex as your coach and companion along the way. After all, why not - as Oscar Wilde reportedly suggested over a century ago - “be yourself, everyone else is taken”?”
